Switching to sustainable packaging not only helps the environment, but it also attracts new customers and helps you retain existing customers. According to a study, it is shown that consumers are more likely to spend their money on sustainable brands than conventional ones. If you look at the stats, you will find that one-third have stopped purchasing certain products and brands due to sustainability-related concerns. If you go for eco-friendly packaging, you will notice that it has been the top five most important practices they value from a company.
Here are some of the inclusive stats that indicate consumer’s attitudes towards eco-friendly packaging:
● 50% of British consumers have chosen an eco-friendly packaging option at a higher price.
● 69% of the companies are given protocols to abide by the law to use eco-friendly packaging, even if the price increases.
● To reduce waste, 75% of British customers urge internet merchants to use more environmentally friendly materials when packing their goods.
● 75% of worldwide customers are willing to pay more for environmentally friendly packaging.
Switching to eco-friendly packaging makes sense as more firms look for methods to reduce their environmental footprint. Business worldwide has been looking to go green with their packaging and doing it will help the environment and add benefit to the business. It will even facilitate you save cash while making your company look more appealing to consumers. If you switch to green packaging, it will be less bulky as it will be only of biodegradable and compostable materials.
You can also encourage manufacturing using recycled materials. It’s manufactured using environmentally friendlier methods that help conserve natural resources and keep countless methane and CO2 out of the air. If your business is still not using eco-friendly materials, then here are some reasons that might convince you to form the switch.
Emit the carbon footprint:
It is the first and foremost thing that comes into concern. Using eco-friendly packaging materials will help to reduce your company’s impact on the environment. Green packaging is healthier for the environment as it is made of recycled waste and requires fewer resources to provide. It also adds a point where it is bio-degradable and doesn’t usually take centuries to decompose. Plastic will never come to this close.
The majority of waste that ends up in landfills is made up of traditional packing materials. With e-commerce fast becoming the most popular form of buying, customers will likely get more shipments than they know what to do with. By switching to environmentally friendly shipping containers, you make it easier for your customers to get rid of all those goods. Compostable and recyclable containers require less time to disintegrate than non-compostable and non-biodegradable containers. Even if they end up in landfills, they will decompose considerably faster than their non-compostable, non-biodegradable counterparts.
Cut down the shipping cost:
Transporting the parcels is less expensive than normal because they are lightweight and minimalistic. They’re meant to be less bulky and use less total material while providing excellent protection for the items within. As a result, they are less in weight and take up less space. Packages that are less in weight are, of course, less expensive to send. It is also feasible to fit more items on each pallet and in each shipping container with less packing. This may result in the need for fewer pallets or containers to carry the same amount of items, resulting in lower shipping costs.
Improve brand image:
When it comes to choosing which firms to support, consumers examine a variety of factors. They’re increasingly looking for firms who are doing their part to reduce their negative environmental effect. A sizable number of customers prefer to buy items that come in recyclable packaging. You’ll boost your brand’s image and appeal to more customers if you commit to utilising eco-friendly packaging in your firm.
Going green might be the next big thing, and it could be good for both you and your consumers. Switching to eco-friendly packaging materials may help your company stand out to those customers and give a great investment return.
While eco-friendly shipping and packing materials used to be scarce, they are now abundant. There are environmentally beneficial alternatives for every sector that employs traditional packaging. You’ll love utilising eco-friendly materials to package and transport cosmetics, medicines, clothing, gadgets, food, and anything else you can think of.
They may even be recycled and utilised for a variety of purposes. While “reuse” is the most underappreciated component of “reduce, reuse, recycle,” it is a fantastic way to minimise your carbon impact. Your firm may demonstrate even more environmental responsibility by reusing your eco-friendly goods.
These are some of the reasons that will benefit you in your business and take good care of the environment. Let us dive into some more ground facts, which will give a full guide to eco-friendly packaging.
According to Trivium Packaging’s 2021 Global Buying Green Report, two-thirds of customers (67%) think it’s vital that the items they buy come in recyclable packaging, and the same number think they’re environmentally conscious – the same amount as before the pandemic. The study is based on a survey of 15,000 customers performed by Boston Consulting Group in Europe, North America, and South America.
Half of (54%) use sustainable packaging into consideration while selecting a product. The younger consumers are more likely to lead the charge, with 83% reporting that they are willing to pay more for it, compared to 70% of all consumers. The recent pandemic caused about one in three consumers to lower the importance by placing on sustainable packaging.
Many customers are misled about the recycling rates of various materials, despite their eagerness to support sustainable packaging. According to data from Global Recycling and the International Aluminium Institute used in the study, survey respondents assumed that 48 per cent of metal was recycled. In contrast, the true percentage is 64 per cent. On the other hand, glass, plastic and liquid carton recycling rates were far lower than predicted by consumers.
With the pandemic’s pressure, sustainable packaging has emerged as the top priority as consumers show more interest in their environmental footprint. According to Trivium’s research tracks other efforts to quantify consumers’ sentiments during this time. A 2020 Study from Shorr Packaging found that two-thirds of shoppers who have made changes in their purchasing behaviours during the pandemic pay more attention to packaging. Fifty-eight per cent of survey respondents reported being “likely” or “very likely” to select products that use recyclable or reusable packaging.
In response to this consistent demand, several consumer companies have made progress toward more environmentally friendly packaging materials in the past year. Nestlé has set aside 2 billion Swiss francs ($2.1 billion) to encourage environmentally responsible options. Several companies are experimenting with packaging that incorporates repurposed food, recycled materials, and plastic substitutions for paper or ostensibly more sustainable choices.
Many customers have been thinking about plastic. According to a survey by Trivium, a metal packaging company, 55 per cent of customers perceive plastic to be “hazardous,” and 63 per cent associate it with ocean damage. Several frozen food producers have signed the Ellen MacArthur Foundation’s Global Commitment to eradicate plastic pollution, including Danone and Mondelez. By 2025, the goal is to have 100% reusable, recyclable, or compostable plastic packaging.
However, replacing traditional packaging with environmentally friendly alternatives is not a simple process. Compared to standard packaging, moving to sustainable packaging materials might cost a firm up to 25% more. These newer choices may not function as well as their more traditional equivalents, particularly product freshness and temperature tolerance. Consumers’ willingness to pay extra for items packaged in environmentally friendly materials might help the industry absorb the additional expenses associated with making the changeover.
According to a 2018 survey by QuadPackaging and Package Insight, while customers report being affected by sustainability activities, many do not notice these claims on packaging. Many people blame the ineffectiveness of on-pack sustainability messages on consumers’ severe label fatigue. Brands that wish to engage customers through sustainable packaging efforts may need to do more than add a label claim or emblem.
From a perspective view, it is more important than ever to require steps to cut back your impact on the environment. If you switch to eco-friendly packaging material, you will be straightforward and cost-effective. You will also be cutting down carbon footprint giving much to the environment. It will also expand your customer base by showing that you are more committed to being environmentally responsible.
Whatever sector you work in, flexible and environmentally responsible packaging is a must-have. Choosing environmentally friendly packaging may prove to be a cost-effective option. This allows you to pay less while carrying more things. Making a move may take some initial investment, but it may save you a lot of money on supplies and shipping expenses in the long run.